MBFWMadrid’s Official Calendar of its 73rd Edition

FASHION

Significant names in Spanish fashion participated in the event once again, together with the return of established designers and outstanding incorporations

MBFWMadrid celebrated its 73rd edition, marked once again by the hybridization of its contents. The dates with the largest gathering of Spanish fashion were held from 8th to 11th April in Hall 14.1 of IFEMA.  This is an edition that will take place under strict security measures and with a restricted capacity of 24% of its capacity, as already occurred in its September 2020 edition, an important milestone as MBFWMadrid will become the first international catwalk in 2021.

 

Official Calendar

A total of 22 creators presented their collections in Pavilion 14.1 of the Madrid Fair. The official calendar of this upcoming Spanish fashion event, organised by IFEMA along with the Madrid City Council, comprised of 14 renowned designers, whose fashion shows and presentations took place on 8th, 9th and 10th April. 11th April was dedicated to young creators, who starred in a special edition of the Allianz EGO programme, with 8 fashion shows.

The dynamics of the presentations of this edition’s calendar was based on a hybrid format, in which runway shows will alternate with innovative formats such as performances and fashion films, as well as audiovisual projections of the collections and off-site runway shows, all endorsed by the MBFWMadrid Fashion Committee, the event’s advisory body.

15 Sponsoring Brands Lend their Support to the Spanish Fashion Industry

Despite the current complex economic environment derived from the pandemic, the business sector has not ceased demonstrating its commitment and support to Spanish fashion and its creators.  Thus, the April 2021 edition of MBFWMadrid boasts the outstanding sponsorship of 15 brands, which have once again placed their trust in Spanish fashion. Therefore, Mercedes-Benz, L’Oréal Paris and Inditex continue as the main sponsors; Allianz, Iberia, Oppo, MÓ de Multiópticas, as sponsors; and Klarna, ESNE, GHD, Larios 12, Vegamar, Solán de Cabras, Mascarillas Béjar and UNISA, as collaborators.

Likewise, for the second consecutive edition, L’Oréal Paris will assume 50% of the designers’ participation fee as it did in September 2020, reinforcing its commitment to the fashion industry at this time.

 

Off-Site Programme

As in every event involving the great platform of Spanish fashion, MBFWMadrid has an interesting off-site programme every day the event was held (from 8 to 11 April). Thus, renowned designers of the national scene will participate with different formats in various locations in the city of Madrid. Roberto Verino, García Madrid, Eduardo Navarrete, Ernesto Naranjo, Yvan Andreu, Pilar Dalbat, Dominnico, Zap&Buj, Odette Álvarez and María Lafuente comprise the off-site programme of MBFWMadrid. ESNE with its Green Patio collection and the Centro Superior de Diseño de Moda Madrid (CSDMM) are also participating.

 

The Strong Commitment of the Madrid City Council to Spanish Fashion

As a special novelty in this edition, the strong support of the Madrid City Council is added as a sign of its commitment to Spanish fashion, through the sponsorship of the MBFWM catwalk and the various activities and events that will converge simultaneously around the same dates. Thus the City Council reinforces its commitment to the design industry and transforming the city of Madrid into a major European benchmark for designer fashion. 

In this way and under the same roof, the Madrid is Fashion initiative, organised by the Association of Creators of Fashion from Spain (ACME), with the support of Madrid Fashion Capital, will carry out, as usual alongside the MBFWMadrid catwalk, a set of activities in different parts of the city, with fashion as the main theme. With this involvement, the Madrid City Council will participate in various activations that will lend visibility to Madrid as the epicenter of Spanish fashion.

Strict Safety Measures

The Catwalk took place in a particularly safe environment. IFEMA had elaborated an ambitious protocol that brought together all the necessary measures to organise the flow of attendees and their mobility; to establish capacity controls; interpersonal distances; the elimination of direct contact through digital registration; the taking of body temperature; the widening of aisles, and the incorporation of the latest technologies for counting attendees, and especially for air renewal in the pavilions, among other innovations in this field. 

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