14 Singaporean artists joined forces on a multi-lingual song
Universal Music Group brought together 14 talented Singaporean artists from different ethnicities and background to create Stay Home, a poignant track that drives the message of strength in unity, to show support for nationwide efforts to overcome the COVID-19 pandemic.
The single features 14 artists which includes Charlie Lim, Yung Raja, Fariz Jabba, ShiGGa Shay, Alif, ABANGSAPAU, Tosh Rock, Iman, Aisyah Aziz, Shye, Zadon, YAØ, Hashy and Dee Kosh.
Stay Home conveys a powerful message that social distancing does not mean emotional distancing. This project highlights how music can be kept alive through digital means and collaborations made possible through technology. With music being a universal language, this project aims to give Singaporeans comfort through the voices of the 14 artists and motivation to stay strong through the song’s lyrics.
Calvin Wong, CEO of Universal Music South East Asia quoted, “We are most excited about this initiative, which showcases the passion of the artists and music executives who worked together cohesively in record time to create an amazing body of work. We are proud of these 14 artists who represent the new generation of Singaporeans who are stepping up to today’s challenges. I would also like to thank all our media partners for giving this song the biggest exposure possible”.
Inspired and in collaboration with Malaysia’s version of #JanganKeluar, a single that was released in response to their country’s MCO initiative, Stay Home is a re-interpretation of the song for Singaporeans. While keeping to the original song, the Singapore version has completely re-structured all the melody lines and chorus to inject its own brand of creativity, transforming it into a rendition unique to Singapore. The artists wrote, recorded, and filmed the single and music video from home, completing the project within a short span of 11 days.
The song also features the four different languages including English, Mandarin, Malay & Tamil celebrated in our multi-racial society. The music video showcases how these artists have been keeping themselves busy at home and hopes to encourage more people to play their part in making this “Circuit Breaker” a success by committing to staying at home.
In less than 3 days its release last Friday the 24th of April 2020, Stay Home music video crossed over 100,000 views.
If you have not watched it, click here for the track that brings together 14 local artists from different ethnicities and backgrounds within a short span of 11 days.